The Brand is Made Crystal Clear

FireSide Natural Gas is building its reputation based on its commitment to excellence. To that end, the alliances we create are always in support of our Vision and our best practices - the core of our brand promise. In developing our logo, our creative team worked with the world's leading glass designer, Hans Godo Frabel, to create an original concept for the FireSide mark.

The world-renowned Frabel Studio, located in Atlanta, is a valued member of our hometown. Presidents, statesmen, international heads of state, entertainers, business leaders, accomplished athletes and leading museums have received or own a coveted Frabel sculpture. They represent the best of the best.

Frabel share FireSides' values as a "symbol of exceptional achievement" that demonstrate "excellence through excellence" - exactly how we conduct our business.

The method in which Frabel produces its works of art, flame work glass, allows for more detail because attention to detail delivers the best results. Frabels are created out of borosilicate glass, one of the hardest and clearest glasses in the world. They are clear, pure and forthright. FireSide and Frabel are in agreement with what matters most.